Okay, so this past weekend, a really good friend of mine who lives in New York called and asked, "How are you feeling about the 99 conference?" My answer was, "What do you think is the least invasive way to extract eyeball juice from a first grader?" His response was, "Oh God, are you in that place?" I said, "No, really. Here's the idea. There is a total pinkeye epidemic in my son's class, and if I could get some of the juice, I could give myself pinkeye, which would be a legitimate excuse not to go. I can even take a selfie with a big eye, and then it would be legit." He said, "I thought you were excited." I said, "I was excited, but as I was working on my keynote, I realized that I had kind of tricked myself into believing that this was my tribe. Then I realized that my obsession with fonts doesn't really make me one of you." He asked, "Well, why didn't you know what was going on when you thought you were one of them?" I replied, "I don't know. I'm going to have to think about it." He said, "You're a researcher. It doesn't necessarily mean that you're not a creative." I said, "No, these are the creatives. These are the people that no one sat with in high school and then everybody wants to be when they grow up. I'm a researcher. No one sat with us in high school. No one still sits with us." So, I thought about it. I thought, "Okay, so I'm a researcher. I study connection, I study vulnerability, I study love." Then I realized why I thought you were my tribe. I think it's because design is a function of connection. There is nothing...
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