Hey GV, it's TF. Gotta clean for you for all my friends in the real estate space around the world. And the question is: How much of my advertising/marketing dollars should I be spending on salespeople, telemarketing efforts versus direct mail print traditional versus online? You know me, buddy, I'm a "no wrong way to generate leads" kind of guy. What's your take on it? You know TF, I got to tell you, I agree. I mean obviously I push new forward ways of thinking about selling stuff. Whether it was e-commerce back in '96, email marketing in '97, AdWords in 2000, banners, then content marketing in 2006. People are talking about content marketing now. I started Wine Library TV on February 21st, 2006 to do content marketing. So obviously, all the social stuff, I got peeps in the background too. You know, I get it. Yeah, I think that if you got away, I know we've talked in the past that Direct Mail really works for you as a channel, agreed, do it if that's working for you. I even did direct mail for Wine Library 17 months ago just to make sure it didn't bring any ROI. It was a disaster, like it was scary to me. We used to be Direct Mail juggernauts in '98, '99, 2000, where we'd get 3-7% redemption of how many flyers we'd send out, people coming to the store. We had like 6 people bring the coupon to the store and we had a big value prop in it. So like Direct Mail clearly died for us, and then other places that have grown in, SEM works and Facebook dark posts are working and content clearly has worked. So I'm a no, you know, no romance over the lead kind of guy as well. I...
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